What is SEO?

Google optimization, also known as search engine optimization (SEO), is the process of improving the visibility of a website in Google's search results. The goal is to make the site appear as high as possible in natural, or non-paid, search results.

Google optimization includes several different areas, the most important of which are content optimization, technical optimization and link acquisition. Content optimization focuses on the quality and relevance of the text, images and other content on the site. This helps Google better understand the content of the site and thus improve its ranking in search results.

Technical optimization, on the other hand, focuses on improving the technical aspects of a site, such as page speed, mobile optimization, URL structure, and use of metadata. Technical improvements help Google better index and understand your site.

Link building is also an important part of Google optimization. Google evaluates a site's trustworthiness and relevance based on, among other things, how many other sites link to it. Acquiring high-quality, relevant links can improve your site's visibility in search results.

It is important to note that Google optimization is an ongoing process and does not automatically guarantee high rankings in search results. Google is constantly updating its search algorithms, so optimization strategies must be monitored and adjusted as needed. The competitive landscape and keyword popularity also affect rankings.

Fuusiomedia Oy carries out search engine optimization for both small and larger companies according to the customer's wishes.