- Marketing
The Best Marketing Channels For 2025
Video, AI and social media will dominate in 2025. Video content is expected to dominate the marketing landscape in 2025 and its importance will only grow. TikTok, Instagram Reels and YouTube are all benefiting from user engagement. By 2025, video is expected to account for 82% of all consumer internet traffic, with video streaming accounting for the majority of global internet traffic.
Social media is replacing search engines
It is also estimated that most consumers internalize a message when watching a video, but only one in ten when reading written text. Companies should not ignore the power of videos in marketing, advertising and brand awareness.
The use of AI has grown exponentially, and there is no sign of a decline in 2025, as marketing strategies and customer experience continue to be viewed from an AI-centric perspective. AI will therefore remain a cornerstone of digital marketing, but it requires strategic, purposeful use to ensure authenticity and avoid cheapening brands.
For example, AI-based chatbots are great, but they can damage a brand's reputation if the user feels like they are dealing with a robot and does not have the opportunity to switch to a real customer service representative. Similarly, image or text content produced by AI is still far from the quality and nuance that a skilled content producer can offer. Fuusiomedia strives to meet the needs of its customers, whether it is AI-generated graphics, video content, or text content produced by a copywriter.
Most social media marketing professionals estimate that consumers search for brands on social media more than on search engines. Social media can be considered a kind of search engine, as almost eight in ten consumers use social media to search for new products and brands and consider social media to be less biased than traditional search engines such as Google.
Looking specifically at Generation Z, studies have shown that Instagram and TikTok are the most popular search engines for their age group. In practice, this requires companies to adapt to increasingly expand their marketing to social media platforms.
Looking specifically at Generation Z, studies have shown that Instagram and TikTok are the most popular search engines for their age group. In practice, this requires companies to adapt to increasingly expand their marketing to social media platforms.
Fuusiomedia can help companies stand out from their competitors with their innovative content production and paid marketing tools.