Luistintohtori already had a website before the collaboration began, but it was fully managed internally. While the website was technically functional, questions occasionally arose around security, updates, and ongoing development. As update notifications became more frequent, concerns about keeping the website current, secure, and reliable started to increase.

At the same time, the company’s owner, Mikko Kemppainen, was also thinking about improving the company’s online visibility. He had an idea for creating a marketplace for used ice skating equipment. This idea became “Luistinpörssi”, but there was no clear plan for how to bring it to life or a partner who could provide guidance on the next steps. The concept remained at the idea stage without a clear path to implementation.

At the same time, the need for a more structured and secure approach to managing the website and the broader digital presence became increasingly clear. One of the key challenges was that digital marketing and online visibility had not yet become an active part of the company’s daily operations. Social media was not being actively utilised, meaning other ways of building visibility were needed. This created a need for a partner who could take ownership of the bigger picture—both from a technical perspective and in terms of improving the company’s online presence. 

Together with Fuusiomedia, the company also implemented search engine optimisation and Facebook advertising campaigns. The results were not immediate, but over time the company’s online visibility began to improve, and new customers started finding their way to the business through digital channels.

“It’s easy when everything is handled by one company.”

– Mikko Kemppainen, Luistintohtori Oy

One of the key benefits of the collaboration has been that website maintenance and development are no longer the business owner’s responsibility alone. Fuusiomedia has taken care of both technical maintenance and implementing various development requests. The website can now be improved flexibly based on the company’s needs, and even smaller enhancements—such as adding a WhatsApp contact button—have been implemented as part of the overall solution.

Although new customer acquisition cannot be directly attributed to any single activity, the overall impact can be seen across several areas of the business. The website remains up to date and secure, search visibility has improved, and new customers have also found the company from outside its local area. In addition, development needs can be addressed quickly, which has reduced the business owner’s workload and made managing the digital presence significantly easier.

One of the greatest values of the collaboration is that technical and digital solutions no longer need to be figured out alone. The entire digital presence is easier to manage through one trusted partner who understands the bigger picture. The cost of ongoing maintenance has also been considered reasonable, especially from a small business perspective. This has lowered the barrier to continuously developing and maintaining the company’s online presence over the long term.

The collaboration has been defined by simplicity, speed, and reliability. Smooth progress and responsive support have been key factors in making everyday operations easier. With website maintenance, online visibility, and ongoing development managed by a trusted partner, the business owner can focus on what matters most—the core business.