{"id":10040,"date":"2026-10-19T12:55:44","date_gmt":"2026-10-19T12:55:44","guid":{"rendered":"https:\/\/fuusiomedia.fi\/?p=10040"},"modified":"2026-10-19T13:25:52","modified_gmt":"2026-10-19T13:25:52","slug":"tekoaly-markkinoinnissa-vuonna-2027","status":"publish","type":"post","link":"https:\/\/fuusiomedia.fi\/en\/ajankohtaista\/tekoaly-markkinoinnissa-vuonna-2027\/","title":{"rendered":"Teko\u00e4ly markkinoinnissa vuonna 2027"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10040\" class=\"elementor elementor-10040\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bda546 e-flex e-con-boxed e-con e-parent\" data-id=\"7bda546\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-688ff23 elementor-widget elementor-widget-spacer\" data-id=\"688ff23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e63777a wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"e63777a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ajankohtaista<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01c4270 wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"01c4270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Teko\u00e4ly markkinoinnissa vuonna 2027<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cc6e5c elementor-widget elementor-widget-spacer\" data-id=\"3cc6e5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-e8a987 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8a987\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5d25b5\" data-id=\"b5d25b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"wavo-column-gap-default elementor-section elementor-inner-section elementor-element elementor-element-3bf636ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bf636ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-271ce8e5\" data-id=\"271ce8e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-220caf5 elementor-widget elementor-widget-wavo-breadcrumbs\" data-id=\"220caf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wavo-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"breadcrumbs-wrapper\"><div class=\"breadcrumb-trail\"><ul class=\"breadcrumbs thm-breadcrumb list-unstyled\"><li  class=\"trail-item breadcrumb_item breadcrumb_link trail-end\"><a href=\"https:\/\/fuusiomedia.fi\/en\/\" rel=\"home\"><span class=\"breadcrumb_link_text\">Home<\/span><\/a><\/li><\/ul><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-split-settings=\"{&quot;type&quot;:&quot;chars&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\" class=\"elementor-element elementor-element-39ce253e wavo-headig-split heading-has-split-yes wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"39ce253e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Teko\u00e4ly muuttaa digitaalista mainontaa - Data ja luovuus ratkaisevat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1693e97d wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"1693e97d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Teko\u00e4ly muuttaa markkinointia vauhdilla. Vuonna 2027 sen vaikutus n\u00e4kyy entist\u00e4 selvemmin br\u00e4ndien n\u00e4kyvyydess\u00e4, mainonnassa ja sis\u00e4ll\u00f6ntuotannossa. Menestyminen edellytt\u00e4\u00e4 yrityksilt\u00e4 kyky\u00e4 hy\u00f6dynt\u00e4\u00e4 teko\u00e4ly\u00e4 strategisesti, erottua kasvavasta sis\u00e4lt\u00f6tulvasta ja rakentaa luottamusta asiakkaisiin. Kokosimme t\u00e4rkeimm\u00e4t teko\u00e4lymarkkinoinnin trendit, joihin br\u00e4ndien kannattaa varautua jo nyt.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c3758 wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"c5c3758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Haku jakautuu kahteen teht\u00e4v\u00e4\u00e4n: hakutuloksissa sijoittumiseen ja teko\u00e4lyn vastauksissa mainituksi tulemiseen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8652a3 elementor-widget elementor-widget-text-editor\" data-id=\"d8652a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-543241f elementor-widget elementor-widget-heading\" data-id=\"543241f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><div class=\"qMYqUG_convSearchResultHighlightRoot\"><div class=\"\" data-turn-id-container=\"request-WEB:88713dac-2993-4764-b405-b3d76920b11e-0\" data-is-intersecting=\"true\"><section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:88713dac-2993-4764-b405-b3d76920b11e-0\" data-turn-id-container=\"request-WEB:88713dac-2993-4764-b405-b3d76920b11e-0\" data-testid=\"conversation-turn-2\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"b84c4697-ae17-4430-8c06-c858a8099c3f\" data-turn-start-message=\"true\" data-message-model-slug=\"gpt-5-5\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"><p class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x1kw3rcc x104jwf5 x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\" data-d-component=\"text\"><span data-d-streaming-word=\"\">Asiakkaasi<\/span> <span data-d-streaming-word=\"\">saavat<\/span> <span data-d-streaming-word=\"\">nyky\u00e4\u00e4n<\/span> <span data-d-streaming-word=\"\">vastauksen<\/span> <span data-d-streaming-word=\"\">ennen<\/span> <span data-d-streaming-word=\"\">kuin<\/span> <span data-d-streaming-word=\"\">he<\/span> <span data-d-streaming-word=\"\">n\u00e4kev\u00e4t edes l<\/span><span data-d-streaming-word=\"\">istan<\/span> hakukoneen tarjoamista <span data-d-streaming-word=\"\">linkeist\u00e4.<\/span> Esimerkiski <span data-d-streaming-word=\"\">Google<\/span> <span data-d-streaming-word=\"\">n\u00e4ytt\u00e4\u00e4<\/span> <span data-d-streaming-word=\"\">teko\u00e4lyn<\/span> <span data-d-streaming-word=\"\">tuottaman<\/span> <span data-d-streaming-word=\"\">AI<\/span> <span data-d-streaming-word=\"\">Overview<\/span> <span data-d-streaming-word=\"\">-yhteenvedon<\/span> <span data-d-streaming-word=\"\">hakutulosten<\/span> <span data-d-streaming-word=\"\">yl\u00e4puolella. Lis\u00e4ksi on huomioitava, ett\u00e4 y<\/span><span data-d-streaming-word=\"\">h\u00e4<\/span> <span data-d-streaming-word=\"\">suurempi<\/span> <span data-d-streaming-word=\"\">osa<\/span> <span data-d-streaming-word=\"\">tiedonhausta<\/span> <span data-d-streaming-word=\"\">tapahtuu<\/span> <span data-d-streaming-word=\"\">ChatGPT:n,<\/span> <span data-d-streaming-word=\"\">Geminin<\/span> <span data-d-streaming-word=\"\">ja<\/span> <span data-d-streaming-word=\"\">Perplexityn<\/span> <span data-d-streaming-word=\"\">kaltaisissa<\/span> <span data-d-streaming-word=\"\">palveluissa,<\/span> <span data-d-streaming-word=\"\">joissa<\/span> <span data-d-streaming-word=\"\">ei<\/span> <span data-d-streaming-word=\"\">v\u00e4ltt\u00e4m\u00e4tt\u00e4<\/span> <span data-d-streaming-word=\"\">ole<\/span> <span data-d-streaming-word=\"\">lainkaan<\/span> <span data-d-streaming-word=\"\">perinteist\u00e4<\/span> <span data-d-streaming-word=\"\">hakutulossivua.<\/span><\/p><p class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x1wwbdsi x86bw1a x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\" data-d-component=\"text\"><span data-d-streaming-word=\"\">Verkkosivustojen hakukoneoptimointi<\/span> <span data-d-streaming-word=\"\">(SEO)<\/span> <span data-d-streaming-word=\"\">on<\/span> <span data-d-streaming-word=\"\">edelleen<\/span> <span data-d-streaming-word=\"\">t\u00e4rke\u00e4\u00e4,<\/span> <span data-d-streaming-word=\"\">sill\u00e4<\/span> <span data-d-streaming-word=\"\">teko\u00e4lyn<\/span> <span data-d-streaming-word=\"\">vastaukset<\/span> <span data-d-streaming-word=\"\">hy\u00f6dynt\u00e4v\u00e4t<\/span> <span data-d-streaming-word=\"\">sivuja,<\/span> <span data-d-streaming-word=\"\">jotka<\/span> <span data-d-streaming-word=\"\">sijoittuvat<\/span> <span data-d-streaming-word=\"\">jo<\/span> <span data-d-streaming-word=\"\">hyvin<\/span> <span data-d-streaming-word=\"\">hakutuloksissa<\/span> <span data-d-streaming-word=\"\">ja<\/span> <span data-d-streaming-word=\"\">joihin<\/span> <span data-d-streaming-word=\"\">luotetaan.<\/span>\u00a0<span data-d-streaming-word=\"\">Hyv\u00e4<\/span> <span data-d-streaming-word=\"\">hakutulossijoitus<\/span> <span data-d-streaming-word=\"\">tuo<\/span> siis edelleen yrityksellesi\u00a0<span data-d-streaming-word=\"\">klikkauksia, mutta t<\/span><span data-d-streaming-word=\"\">eko\u00e4lyn<\/span> <span data-d-streaming-word=\"\">vastauksissa<\/span> <span data-d-streaming-word=\"\">mainituksi<\/span> <span data-d-streaming-word=\"\">tuleminen<\/span> <span data-d-streaming-word=\"\">puolestaan<\/span> <span data-d-streaming-word=\"\">tuo<\/span> <span data-d-streaming-word=\"\">br\u00e4ndisi<\/span> <span data-d-streaming-word=\"\">esiin<\/span> <span data-d-streaming-word=\"\">suoraan<\/span> <span data-d-streaming-word=\"\">vastauksessa<\/span>\u00a0<span data-d-streaming-word=\"\">usein<\/span> <span data-d-streaming-word=\"\">ilman,<\/span> <span data-d-streaming-word=\"\">ett\u00e4<\/span> <span data-d-streaming-word=\"\">k\u00e4ytt\u00e4j\u00e4<\/span> <span data-d-streaming-word=\"\">klikkaa<\/span> <span data-d-streaming-word=\"\">sivustollesi.<\/span><\/p><p class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x1wwbdsi x86bw1a x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\" data-d-component=\"text\"><span data-d-streaming-word=\"\">Generatiivisten<\/span> <span data-d-streaming-word=\"\">hakukoneiden<\/span> <span data-d-streaming-word=\"\">optimointi<\/span> <span data-d-streaming-word=\"\">(GEO,<\/span> <span class=\"xt0psk2 x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x15eiy0f x1lziwak x15472z4 x1qlqyl8 x15bjb6t x14rh7hd x1k4tb9n xdj266r\" data-d-component=\"text\" data-d-inline=\"\"><span data-d-streaming-word=\"\">Generative<\/span> <span data-d-streaming-word=\"\">Engine<\/span> <span data-d-streaming-word=\"\">Optimization<\/span><\/span><span data-d-streaming-word=\"\">)<\/span> <span data-d-streaming-word=\"\">tarkoittaa<\/span> verkkosivuston kehitt\u00e4mist\u00e4 niin, ett\u00e4\u00a0<span data-d-streaming-word=\"\">br\u00e4ndi tulee todenn\u00e4k\u00f6isemmin<\/span>\u00a0<span data-d-streaming-word=\"\">mainituksi<\/span> <span data-d-streaming-word=\"\">teko\u00e4lyn<\/span> <span data-d-streaming-word=\"\">tuottamissa<\/span> <span data-d-streaming-word=\"\">vastauksissa.<\/span> <span data-d-streaming-word=\"\">Siihen<\/span> <span data-d-streaming-word=\"\">kuuluvat muun muassa<\/span> <span data-d-streaming-word=\"\">selke\u00e4t<\/span> <span data-d-streaming-word=\"\">ja<\/span> <span data-d-streaming-word=\"\">faktapohjaiset<\/span> <span data-d-streaming-word=\"\">verkkosivut,<\/span> <span data-d-streaming-word=\"\">rakenteinen<\/span> <span data-d-streaming-word=\"\">data,<\/span> <span data-d-streaming-word=\"\">maininnat<\/span> <span data-d-streaming-word=\"\">kolmansien<\/span> <span data-d-streaming-word=\"\">osapuolten<\/span> <span data-d-streaming-word=\"\">sivustoilla<\/span> <span data-d-streaming-word=\"\">sek\u00e4<\/span> <span data-d-streaming-word=\"\">sis\u00e4lt\u00f6,<\/span> <span data-d-streaming-word=\"\">joka<\/span> <span data-d-streaming-word=\"\">vastaa<\/span> <span data-d-streaming-word=\"\">kysymykseen<\/span> <span data-d-streaming-word=\"\">jo<\/span> <span data-d-streaming-word=\"\">kahdella<\/span> <span data-d-streaming-word=\"\">ensimm\u00e4isell\u00e4<\/span> <span data-d-streaming-word=\"\">rivill\u00e4.<\/span><\/p><p class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x1wwbdsi x86bw1a x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\" data-d-component=\"text\"><span class=\"xt0psk2 x1ghz6dp x1717udv x1wty727 x4gjf66 x15eiy0f x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1s688f x14rh7hd xdj266r\" data-d-component=\"text\" data-d-inline=\"\"><span data-d-streaming-word=\"\">Vuodelle<\/span> <span data-d-streaming-word=\"\">2027 kannattaakin asettaa selke\u00e4<\/span>\u00a0<span data-d-streaming-word=\"\">tavoite: <\/span><\/span><span data-d-streaming-word=\"\">seuraa<\/span> <span data-d-streaming-word=\"\">teko\u00e4lyn\u00e4kyvyytt\u00e4<\/span> <span data-d-streaming-word=\"\">omana<\/span> <span data-d-streaming-word=\"\">KPI-mittarinaan<\/span> <span data-d-streaming-word=\"\">orgaanisen<\/span> <span data-d-streaming-word=\"\">liikenteen<\/span> <span data-d-streaming-word=\"\">rinnalla. Ota selville<\/span>, kuinka usein br\u00e4ndisi esiintyy teko\u00e4lyn vastauksissa 20 t\u00e4rkeimp\u00e4\u00e4n toimialaasi koskevaan kysymykseen, ja hy\u00f6dynn\u00e4 tietoa teko\u00e4lyn\u00e4kyvyytesi kehitt\u00e4misess\u00e4.<\/p><p class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x1wwbdsi x86bw1a x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\" data-d-component=\"text\"><!--\/comp--><!--\/comp--><!--\/comp--><!--\/try-b--><!--\/try--><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c51187 elementor-invisible elementor-widget elementor-widget-wavo-button\" data-id=\"8c51187\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"wavo-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wavo-button\"><a data-scroll-to class=\"wavo-btn btn-curve btn-lit\" href=\"https:\/\/fuusiomedia.fi\/ajankohtaista\/nakyyko-verkkosivustosi-chatgptssa-ja-muissa-ai-hakukoneissa\/\"><span class=\"button_text\">Lue lis\u00e4\u00e4 AI-n\u00e4kyvyydest\u00e4 <\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-defb97b wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"defb97b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Mainonnan automaatio korostaa datan merkityst\u00e4<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f11732 elementor-widget elementor-widget-text-editor\" data-id=\"9f11732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-543241f elementor-widget elementor-widget-heading\" data-id=\"543241f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><div class=\"qMYqUG_convSearchResultHighlightRoot\"><div class=\"\" data-turn-id-container=\"request-WEB:88713dac-2993-4764-b405-b3d76920b11e-0\" data-is-intersecting=\"true\"><section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:88713dac-2993-4764-b405-b3d76920b11e-0\" data-turn-id-container=\"request-WEB:88713dac-2993-4764-b405-b3d76920b11e-0\" data-testid=\"conversation-turn-2\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"b84c4697-ae17-4430-8c06-c858a8099c3f\" data-turn-start-message=\"true\" data-message-model-slug=\"gpt-5-5\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"><p class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x1kw3rcc x104jwf5 x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\" data-d-component=\"text\"><span data-d-streaming-word=\"\">Googlen<\/span> <span data-d-streaming-word=\"\">Performance<\/span> <span data-d-streaming-word=\"\">Max<\/span> <span data-d-streaming-word=\"\">ja<\/span> <span data-d-streaming-word=\"\">Metan<\/span> <span data-d-streaming-word=\"\">Advantage+<\/span> <span data-d-streaming-word=\"\">p\u00e4\u00e4tt\u00e4v\u00e4t<\/span> <span data-d-streaming-word=\"\">jo<\/span> <span data-d-streaming-word=\"\">nyt<\/span> <span data-d-streaming-word=\"\">useimpien<\/span> <span data-d-streaming-word=\"\">mainostilien<\/span> <span data-d-streaming-word=\"\">kohdalla<\/span> <span data-d-streaming-word=\"\">hintatarjouksista,<\/span> <span data-d-streaming-word=\"\">mainosten<\/span> <span data-d-streaming-word=\"\">sijoittelusta<\/span> <span data-d-streaming-word=\"\">ja<\/span> <span data-d-streaming-word=\"\">kohderyhmist\u00e4.<\/span> <span data-d-streaming-word=\"\">Manuaalisesti<\/span> <span data-d-streaming-word=\"\">s\u00e4\u00e4dett\u00e4vien<\/span> <span data-d-streaming-word=\"\">asetusten<\/span> <span data-d-streaming-word=\"\">m\u00e4\u00e4r\u00e4<\/span> <span data-d-streaming-word=\"\">v\u00e4henee<\/span> <span data-d-streaming-word=\"\">jatkuvasti.<\/span> <span data-d-streaming-word=\"\">Vuoteen<\/span> <span data-d-streaming-word=\"\">2027<\/span> <span data-d-streaming-word=\"\">menness\u00e4<\/span> <span data-d-streaming-word=\"\">kaksi<\/span> <span data-d-streaming-word=\"\">saman<\/span> <span data-d-streaming-word=\"\">toimialan<\/span> <span data-d-streaming-word=\"\">mainostajaa<\/span> <span data-d-streaming-word=\"\">saattaa<\/span> <span data-d-streaming-word=\"\">k\u00e4ytt\u00e4\u00e4<\/span> <span data-d-streaming-word=\"\">l\u00e4hes<\/span> <span data-d-streaming-word=\"\">identtisesti<\/span> <span data-d-streaming-word=\"\">toimivaa<\/span> <span data-d-streaming-word=\"\">j\u00e4rjestelm\u00e4\u00e4.<\/span><\/p><p class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x1wwbdsi x86bw1a x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\" data-d-component=\"text\"><span class=\"xt0psk2 x1ghz6dp x1717udv x1wty727 x4gjf66 x15eiy0f x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1s688f x14rh7hd xdj266r\" data-d-component=\"text\" data-d-inline=\"\"><span data-d-streaming-word=\"\">Eron<\/span> <span data-d-streaming-word=\"\">ratkaisee<\/span> <span data-d-streaming-word=\"\">se,<\/span> <span data-d-streaming-word=\"\">mit\u00e4<\/span> <span data-d-streaming-word=\"\">tietoja<\/span> <span data-d-streaming-word=\"\">j\u00e4rjestelm\u00e4lle<\/span> <span data-d-streaming-word=\"\">sy\u00f6tet\u00e4\u00e4n.<\/span><\/span> <span data-d-streaming-word=\"\">T\u00e4m\u00e4<\/span> <span data-d-streaming-word=\"\">tarkoittaa<\/span> <span data-d-streaming-word=\"\">puhtaita<\/span> <span data-d-streaming-word=\"\">konversiosignaaleja,<\/span> <span data-d-streaming-word=\"\">yrityksen<\/span> <span data-d-streaming-word=\"\">omaa<\/span> <span data-d-streaming-word=\"\">asiakasdataa,<\/span> <span data-d-streaming-word=\"\">kattavia<\/span> <span data-d-streaming-word=\"\">tuotetietosy\u00f6tteit\u00e4<\/span> <span data-d-streaming-word=\"\">ja<\/span> <span data-d-streaming-word=\"\">riitt\u00e4v\u00e4n<\/span> <span data-d-streaming-word=\"\">monipuolista<\/span> <span data-d-streaming-word=\"\">mainosmateriaalia<\/span> <span data-d-streaming-word=\"\">j\u00e4rjestelm\u00e4n<\/span> <span data-d-streaming-word=\"\">testattavaksi.<\/span> <span data-d-streaming-word=\"\">Jos<\/span> <span data-d-streaming-word=\"\">mainostilin<\/span> <span data-d-streaming-word=\"\">l\u00e4ht\u00f6tiedot<\/span> <span data-d-streaming-word=\"\">ovat<\/span> <span data-d-streaming-word=\"\">heikot,<\/span> <span data-d-streaming-word=\"\">j\u00e4rjestelm\u00e4<\/span> <span data-d-streaming-word=\"\">k\u00e4ytt\u00e4\u00e4<\/span> <span data-d-streaming-word=\"\">budjetin<\/span> <span data-d-streaming-word=\"\">tehokkaasti<\/span> <span data-d-streaming-word=\"\">mutta<\/span> <span data-d-streaming-word=\"\">v\u00e4\u00e4rien<\/span> <span data-d-streaming-word=\"\">asiakkaiden<\/span> <span data-d-streaming-word=\"\">tavoittamiseen.<\/span><\/p><p class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x1wwbdsi x86bw1a x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\" data-d-component=\"text\"><span data-d-streaming-word=\"\">Siirr\u00e4<\/span> <span data-d-streaming-word=\"\">resursseja<\/span> <span data-d-streaming-word=\"\">kampanjoiden<\/span> <span data-d-streaming-word=\"\">manuaalisesta<\/span> <span data-d-streaming-word=\"\">hallinnoinnista<\/span> <span data-d-streaming-word=\"\">dataan<\/span> <span data-d-streaming-word=\"\">ja<\/span> <span data-d-streaming-word=\"\">luovaan<\/span> <span data-d-streaming-word=\"\">suunnitteluun.<\/span> <span data-d-streaming-word=\"\">Tarkista,<\/span> <span data-d-streaming-word=\"\">mit\u00e4<\/span> <span data-d-streaming-word=\"\">konversiotapahtumia<\/span> <span data-d-streaming-word=\"\">l\u00e4het\u00e4t<\/span> <span data-d-streaming-word=\"\">takaisin<\/span> <span data-d-streaming-word=\"\">kullekin<\/span> <span data-d-streaming-word=\"\">mainosalustalle<\/span> <span data-d-streaming-word=\"\">ja<\/span> <span data-d-streaming-word=\"\">kuvaavatko<\/span> <span data-d-streaming-word=\"\">ne<\/span> <span data-d-streaming-word=\"\">todellista<\/span> <span data-d-streaming-word=\"\">liikevaihtoa<\/span> <span data-d-streaming-word=\"\">vai<\/span> <span data-d-streaming-word=\"\">pelk\u00e4st\u00e4\u00e4n<\/span> <span data-d-streaming-word=\"\">esimerkiksi<\/span> <span data-d-streaming-word=\"\">lomakkeiden<\/span> <span data-d-streaming-word=\"\">t\u00e4ytt\u00e4mist\u00e4.<\/span><\/p><p class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x1wwbdsi x86bw1a x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\" data-d-component=\"text\"><!--\/comp--><!--\/comp--><!--\/comp--><!--\/try-b--><!--\/try--><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d33550 wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"9d33550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Geneerisen mainossis\u00e4ll\u00f6n m\u00e4\u00e4r\u00e4 kasvaa ja luovan sis\u00e4ll\u00f6n merkitys korostuu<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb4f92c elementor-widget elementor-widget-text-editor\" data-id=\"eb4f92c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>G<span data-d-streaming-word=\"\">eneratiivisten<\/span> <span data-d-streaming-word=\"\">teko\u00e4lyty\u00f6kalujen<\/span> <span data-d-streaming-word=\"\">ansiosta<\/span> <span data-d-streaming-word=\"\">on<\/span> <span data-d-streaming-word=\"\">edullista ja nopeaa<\/span> <span data-d-streaming-word=\"\">tuottaa<\/span> <span data-d-streaming-word=\"\">50<\/span> <span data-d-streaming-word=\"\">mainosversiota<\/span> <span data-d-streaming-word=\"\">aiemman<\/span> <span data-d-streaming-word=\"\">viiden<\/span> <span data-d-streaming-word=\"\">sijaan.<\/span> <span data-d-streaming-word=\"\">Muista kuitenkin, ett\u00e4 my\u00f6s<\/span>\u00a0<span data-d-streaming-word=\"\">kilpailijasi<\/span> k\u00e4ytt\u00e4v\u00e4t\u00a0<span data-d-streaming-word=\"\">samoja<\/span> <span data-d-streaming-word=\"\">ty\u00f6kaluja,<\/span> <span data-d-streaming-word=\"\">joten<\/span> <span data-d-streaming-word=\"\">mainosvirrat<\/span> <span data-d-streaming-word=\"\">t\u00e4yttyv\u00e4t<\/span> <span data-d-streaming-word=\"\">nopeammin samann\u00e4k\u00f6isist\u00e4 mainoksista.<\/span>\u00a0<\/p><div class=\"xjbqb8w xbs2zpe x1jchvi3 x1r771fr xh8yej3 x14nib4c x1ep1s60 x193iq5w xeuugli x1n2onr6\"><div class=\"xh8yej3 x1ghz6dp x193iq5w xeuugli x1mzt3pk x5x58ly xhkq44x xvyh8ph xwxxt6x x1ewz1rw x1r0vnzf x1ux7cnd xp43mbd xtbxs66 xak2u8z x1yc453h x16sz92x\" data-assistant-markdown=\"\" data-assistant-markdown-root=\"\"><div aria-busy=\"false\"><section class=\"xvmahel xlh3980 x78zum5 xdt5ytf x1qjc9v5 x1gpaknb x1jchvi3 xo1l8bm x12oo3zp x14nib4c x1fj9vlw x1mzt3pk x9f619 xeuugli x19aimcq x14rh7hd\" dir=\"auto\" aria-label=\"DIL content\"><p class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x1wwbdsi x86bw1a x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\" data-d-component=\"text\"><span data-d-streaming-word=\"\">Pelkk\u00e4<\/span> <span data-d-streaming-word=\"\">nopeus ja mainosten m\u00e4\u00e4r\u00e4<\/span> <span data-d-streaming-word=\"\">ei<\/span> <span data-d-streaming-word=\"\">ratkaise<\/span> <span data-d-streaming-word=\"\">menestyst\u00e4.<\/span> <span data-d-streaming-word=\"\">Br\u00e4ndit,<\/span> <span data-d-streaming-word=\"\">jotka<\/span> <span data-d-streaming-word=\"\">yhdist\u00e4v\u00e4t<\/span> <span data-d-streaming-word=\"\">teko\u00e4lyavusteisen<\/span> <span data-d-streaming-word=\"\">tuotannon<\/span> <span data-d-streaming-word=\"\">ihmiseen,<\/span> <span data-d-streaming-word=\"\">joka<\/span> <span data-d-streaming-word=\"\">tuntee<\/span> <span data-d-streaming-word=\"\">asiakkaat, br\u00e4ndin<\/span>\u00a0<span data-d-streaming-word=\"\">ja<\/span> markkinatilanteen<span data-d-streaming-word=\"\">,<\/span> <span data-d-streaming-word=\"\">pystyv\u00e4t<\/span> <span data-d-streaming-word=\"\">s\u00e4ilytt\u00e4m\u00e4\u00e4n<\/span> <span data-d-streaming-word=\"\">huomion<\/span> <span data-d-streaming-word=\"\">pidemp\u00e4\u00e4n<\/span> <span data-d-streaming-word=\"\">kuin<\/span> <span data-d-streaming-word=\"\">br\u00e4ndit,<\/span> <span data-d-streaming-word=\"\">jotka<\/span> <span data-d-streaming-word=\"\">julkaisevat<\/span> <span data-d-streaming-word=\"\">kaiken,<\/span> <span data-d-streaming-word=\"\">mit\u00e4<\/span> <span data-d-streaming-word=\"\">ty\u00f6kalut<\/span> <span data-d-streaming-word=\"\">tuottavat. <\/span><span data-d-streaming-word=\"\">Luovaan<\/span> <span data-d-streaming-word=\"\">suunnitteluun<\/span> on syyt\u00e4 varata <span data-d-streaming-word=\"\">oma<\/span> <span data-d-streaming-word=\"\">kuukausittainen<\/span> <span data-d-streaming-word=\"\">budjetti. Yritysten kannattaa my\u00f6s panostaa asiantuntijoiden n\u00e4kemyksiin ja\u00a0ihmisten kasvoilla teht\u00e4v\u00e4\u00e4n sis\u00e4lt\u00f6\u00f6n.<\/span><\/p><\/section><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08ab475 wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"08ab475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Asiakkaat l\u00f6yt\u00e4v\u00e4t ja ostavat tuotteita teko\u00e4lyn suositusten kautta<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e95ad84 elementor-widget elementor-widget-text-editor\" data-id=\"e95ad84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 xdj266r x15eiy0f x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\" data-d-component=\"text\"><span data-d-streaming-word=\"\">Hakukoneiden<\/span> <span data-d-streaming-word=\"\">ja<\/span> <span data-d-streaming-word=\"\">verkkokauppojen<\/span> <span data-d-streaming-word=\"\">rinnalle<\/span> <span data-d-streaming-word=\"\">nousevat<\/span> <span data-d-streaming-word=\"\">teko\u00e4lyavustajat,<\/span> <span data-d-streaming-word=\"\">jotka<\/span> <span data-d-streaming-word=\"\">vertailevat<\/span> <span data-d-streaming-word=\"\">tuotteita<\/span> <span data-d-streaming-word=\"\">ja<\/span> <span data-d-streaming-word=\"\">auttavat<\/span> <span data-d-streaming-word=\"\">tekem\u00e4\u00e4n<\/span> <span data-d-streaming-word=\"\">ostop\u00e4\u00e4t\u00f6ksi\u00e4. <\/span><span data-d-streaming-word=\"\">Br\u00e4ndien<\/span> <span data-d-streaming-word=\"\">on<\/span> <span data-d-streaming-word=\"\">huolehdittava<\/span> <span data-d-streaming-word=\"\">siit\u00e4,<\/span> <span data-d-streaming-word=\"\">ett\u00e4<\/span> <span data-d-streaming-word=\"\">tuotetiedot,<\/span> <span data-d-streaming-word=\"\">hinnat,<\/span> <span data-d-streaming-word=\"\">saatavuus<\/span> <span data-d-streaming-word=\"\">ja<\/span> <span data-d-streaming-word=\"\">arvostelut<\/span> <span data-d-streaming-word=\"\">ovat<\/span> <span data-d-streaming-word=\"\">kattavia<\/span> <span data-d-streaming-word=\"\">ja<\/span> <span data-d-streaming-word=\"\">luotettavia.<\/span> <span data-d-streaming-word=\"\">Pelkk\u00e4<\/span> <span data-d-streaming-word=\"\">n\u00e4kyvyys<\/span> <span data-d-streaming-word=\"\">ei<\/span> <span data-d-streaming-word=\"\">riit\u00e4,<\/span> <span data-d-streaming-word=\"\">jos<\/span> <span data-d-streaming-word=\"\">teko\u00e4ly<\/span> <span data-d-streaming-word=\"\">ei<\/span> <span data-d-streaming-word=\"\">pysty<\/span> <span data-d-streaming-word=\"\">tulkitsemaan<\/span> <span data-d-streaming-word=\"\">tuotteen<\/span> <span data-d-streaming-word=\"\">vahvuuksia<\/span> <span data-d-streaming-word=\"\">tai<\/span> <span data-d-streaming-word=\"\">suosittelemaan<\/span> <span data-d-streaming-word=\"\">sit\u00e4<\/span> <span data-d-streaming-word=\"\">oikeassa<\/span> <span data-d-streaming-word=\"\">tilanteessa. Joidenkin arvioiden mukaan l\u00e4hes puolet kuluttajista hy\u00f6dynt\u00e4\u00e4 jo teko\u00e4lypohjaista hakua ostop\u00e4\u00e4t\u00f6stens\u00e4 tukena, ja t\u00e4m\u00e4 kasvaa entisest\u00e4\u00e4n vuoteen 2027 menness\u00e4.<\/span><\/p><p data-d-component=\"text\">Yrityksill\u00e4 on mahdollisuus vaikuttaa siihen, p\u00e4\u00e4tyv\u00e4tk\u00f6 heid\u00e4n tuotteensa tai palvelunsa asiakkaiden harkintalistalle. Teko\u00e4lyn\u00e4kyvyyden kehitt\u00e4minen kannattaa aloittaa mahdollisimman nopeasti ennen kuin kilpailijat ehtiv\u00e4t rakentaa etumatkaa. T\u00e4m\u00e4 suositus koskee erityisesti verkkokauppoja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac52b1b elementor-invisible elementor-widget elementor-widget-wavo-button\" data-id=\"ac52b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"wavo-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wavo-button\"><a data-scroll-to class=\"wavo-btn btn-curve btn-lit\" href=\"https:\/\/fuusiomedia.fi\/ajankohtaista\/verkkokauppa-ja-tekoaly-hyva-tuotesivu-ei-enaa-riita\/\"><span class=\"button_text\">Lue lis\u00e4\u00e4 aiheesta <\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd267c6 wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"bd267c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Teko\u00e4lysis\u00e4ll\u00f6t lis\u00e4\u00e4ntyv\u00e4t, mutta l\u00e4pin\u00e4kyvyysvaatimukset kiristyv\u00e4t<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5a69f1 elementor-widget elementor-widget-text-editor\" data-id=\"d5a69f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"x12ofw9d\">EU:n teko\u00e4lys\u00e4\u00e4d\u00f6ksen eli AI Actin l\u00e4pin\u00e4kyvyytt\u00e4 koskevia velvoitteita alettiin soveltaa elokuussa 2026. T\u00e4m\u00e4 toi uusia vaatimuksia siihen, miten teko\u00e4lyn tuottamasta tai muokkaamasta sis\u00e4ll\u00f6st\u00e4 kerrotaan yleis\u00f6lle. Velvoitteet koskevat tiettyj\u00e4 tilanteita ja sis\u00e4lt\u00f6tyyppej\u00e4, eiv\u00e4t automaattisesti kaikkea teko\u00e4lyll\u00e4 tuotettua markkinointisis\u00e4lt\u00f6\u00e4.<\/p><p class=\"x12ofw9d\">Vuonna 2027 yritykset joutuvat yh\u00e4 useammin miettim\u00e4\u00e4n, miten teko\u00e4ly\u00e4 hy\u00f6dynnet\u00e4\u00e4n markkinoinnissa vastuullisesti ja miten sis\u00e4ll\u00f6n alkuper\u00e4st\u00e4 viestit\u00e4\u00e4n tarvittaessa selke\u00e4sti. K\u00e4yt\u00e4nn\u00f6ss\u00e4 vaatimusten tulkinta, prosessien rakentaminen ja ty\u00f6kalujen k\u00e4ytt\u00f6\u00f6notto voivat vied\u00e4 aikaa. Yritykset joutuvatkin edelleen vuonna 2027 sovittamaan yhteen sis\u00e4ll\u00f6ntuotannon tehokkuuden, s\u00e4\u00e4ntelyn noudattamisen ja asiakkaiden luottamuksen.<\/p><p class=\"x12ofw9d\">Samalla teko\u00e4lysis\u00e4ll\u00f6n tunnistaminen ei ole yksinkertaista. Kaikissa tilanteissa ei ole helppoa p\u00e4\u00e4tell\u00e4, onko kuvaa, videota tai teksti\u00e4 tuotettu tai muokattu teko\u00e4lyll\u00e4. Merkint\u00f6jen ja teknisten tunnisteiden yleistyminen voi parantaa l\u00e4pin\u00e4kyvyytt\u00e4, mutta tunnistaminen ei ole aukotonta.<\/p><p class=\"x12ofw9d\">Vuoden 2027 kilpailuetu syntyy ennen kaikkea l\u00e4pin\u00e4kyvyydest\u00e4 ja luottamuksesta. Br\u00e4ndit, jotka rakentavat selke\u00e4t toimintatavat teko\u00e4lyn k\u00e4ytt\u00f6\u00f6n ja huolehtivat sis\u00e4lt\u00f6jens\u00e4 uskottavuudesta, voivat erottautua ymp\u00e4rist\u00f6ss\u00e4, jossa teko\u00e4lyn tuottaman ja ihmisen tekem\u00e4n sis\u00e4ll\u00f6n raja h\u00e4m\u00e4rtyy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a557f elementor-invisible elementor-widget elementor-widget-wavo-button\" data-id=\"e0a557f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"wavo-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wavo-button\"><a data-scroll-to class=\"wavo-btn btn-curve btn-lit\" href=\"https:\/\/fuusiomedia.fi\/ajankohtaista\/ai-act-sisallontuotannossa\/\"><span class=\"button_text\">AI Act - Opas yritt\u00e4j\u00e4lle <\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa197da e-flex e-con-boxed e-con e-parent\" data-id=\"fa197da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea0993 elementor-widget elementor-widget-wavo-blog-slider\" data-id=\"6ea0993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wavo-blog-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"nt-blog-grid\"><div class=\"stories bg-img no-cover bg-pattern\" data-wavo-background=\"https:\/\/fuusiomedia.fi\/wp-content\/plugins\/wavo-elementor-addons\/assets\/front\/img\/pattern.svg\"><\/div><div class=\"container-off\"><div class=\"row\"><div class=\"col-lg-4\"><div class=\"item wow fadeInUp md-mb50\" data-wow-delay=\"0.3s\"><div class=\"post-img\"><div class=\"img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/05\/pexels-mikhail-nilov-6592405-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/05\/pexels-mikhail-nilov-6592405-1024x683.jpg 1024w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/05\/pexels-mikhail-nilov-6592405-300x200.jpg 300w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/05\/pexels-mikhail-nilov-6592405-768x512.jpg 768w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/05\/pexels-mikhail-nilov-6592405-1536x1024.jpg 1536w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/05\/pexels-mikhail-nilov-6592405-2048x1365.jpg 2048w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/05\/pexels-mikhail-nilov-6592405-500x333.jpg 500w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/05\/pexels-mikhail-nilov-6592405-980x653.jpg 980w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/div><\/div><div class=\"cont\"><h5 class=\"post--title\"><a href=\"https:\/\/fuusiomedia.fi\/en\/ajankohtaista\/zero-click-markkinointi\/\" title=\"Miten teko\u00e4ly ja zero click -markkinointi muuttavat hakukoneita\">Miten teko\u00e4ly ja zero click -markkinointi muuttavat hakukoneita<\/a><\/h5><div class=\"text mb-15\"><p>Zero click-markkinoinnilla pyrit\u00e4\u00e4n saavuttamaan ja sitouttamaan kohdeyleis\u00f6 suoraan hakutulossivulla ilman, ett\u00e4 k\u00e4ytt\u00e4j\u00e4n tarvitsee klikata verkkosivulle. T\u00e4m\u00e4 tarkoittaa hakutuloksia, jotka tarjoavat&hellip;<\/p><\/div><a class=\"more\" href=\"https:\/\/fuusiomedia.fi\/en\/ajankohtaista\/zero-click-markkinointi\/\"><span>Lue lis\u00e4\u00e4 <i class=\"icofont-caret-right\"><\/i><\/span><\/a><\/div><\/div><\/div><div class=\"col-lg-4\"><div class=\"item wow fadeInUp md-mb50\" data-wow-delay=\"0.4s\"><div class=\"post-img\"><div class=\"img\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/06\/samsung-uk-edOdOEi751c-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/06\/samsung-uk-edOdOEi751c-unsplash-1024x683.jpg 1024w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/06\/samsung-uk-edOdOEi751c-unsplash-300x200.jpg 300w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/06\/samsung-uk-edOdOEi751c-unsplash-768x512.jpg 768w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/06\/samsung-uk-edOdOEi751c-unsplash-500x333.jpg 500w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/div><\/div><div class=\"cont\"><h5 class=\"post--title\"><a href=\"https:\/\/fuusiomedia.fi\/en\/ajankohtaista\/ai-chatbot-kasvattaa-kassavirtaa\/\" title=\"Kuinka AI-chatbot voi kasvattaa yrityksesi kassavirtaa?\">Kuinka AI-chatbot voi kasvattaa yrityksesi kassavirtaa?<\/a><\/h5><div class=\"text mb-15\"><p>Perinteisten asiakaspalvelukanavien, kuten myyntiedustajien tai tukihenkil\u00f6iden, rinnalle on noussut teko\u00e4lypohjaisia chatbotteja, jotka tarjoavat nopeita ja t\u00e4sm\u00e4llisi\u00e4 vastauksia asiakkaiden kysymyksiin. AI-chatbotit&hellip;<\/p><\/div><a class=\"more\" href=\"https:\/\/fuusiomedia.fi\/en\/ajankohtaista\/ai-chatbot-kasvattaa-kassavirtaa\/\"><span>Lue lis\u00e4\u00e4 <i class=\"icofont-caret-right\"><\/i><\/span><\/a><\/div><\/div><\/div><div class=\"col-lg-4\"><div class=\"item wow fadeInUp md-mb50\" data-wow-delay=\"0.5s\"><div class=\"post-img\"><div class=\"img\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/07\/campaign-creators-ARW7Ic7MSAM-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/07\/campaign-creators-ARW7Ic7MSAM-unsplash-1024x683.jpg 1024w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/07\/campaign-creators-ARW7Ic7MSAM-unsplash-300x200.jpg 300w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/07\/campaign-creators-ARW7Ic7MSAM-unsplash-768x512.jpg 768w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/07\/campaign-creators-ARW7Ic7MSAM-unsplash-1536x1024.jpg 1536w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/07\/campaign-creators-ARW7Ic7MSAM-unsplash-2048x1365.jpg 2048w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2026\/07\/campaign-creators-ARW7Ic7MSAM-unsplash-500x333.jpg 500w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/div><\/div><div class=\"cont\"><h5 class=\"post--title\"><a href=\"https:\/\/fuusiomedia.fi\/en\/ajankohtaista\/7-myyttia-verkkosivuista\/\" title=\"7 myytti\u00e4 verkkosivuista \u2013 kuinka moni n\u00e4ist\u00e4 kuulostaa tutulta?\">7 myytti\u00e4 verkkosivuista \u2013 kuinka moni n\u00e4ist\u00e4 kuulostaa tutulta?<\/a><\/h5><div class=\"text mb-15\"><p>Verkkosivuista, niiden kehityksest\u00e4 ja hakukoneoptimoinnista liikkuu edelleen paljon uskomuksia, jotka voivat pahimmillaan hidastaa yrityksen kasvua tai johtaa v\u00e4\u00e4riin p\u00e4\u00e4t\u00f6ksiin. Kokosimme&hellip;<\/p><\/div><a class=\"more\" href=\"https:\/\/fuusiomedia.fi\/en\/ajankohtaista\/7-myyttia-verkkosivuista\/\"><span>Lue lis\u00e4\u00e4 <i class=\"icofont-caret-right\"><\/i><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-8818fc9 elementor-section-stretched elementor-section-content-middle nt-section section-padding wavo-parallax jarallax parallax-yes wavo-mobile-parallax-yes varaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-wavo-parallax=\"{&quot;type&quot;:&quot;scroll&quot;,&quot;speed&quot;:&quot;0.4&quot;,&quot;imgsize&quot;:&quot;cover&quot;,&quot;imgsrc&quot;:&quot;&quot;,&quot;mobile&quot;:&quot;yes&quot;}\" data-id=\"8818fc9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5303b50\" data-id=\"5303b50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-split-settings=\"{&quot;type&quot;:&quot;chars&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\" class=\"elementor-element elementor-element-22f732e wavo-headig-split heading-has-split-yes wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"22f732e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Aloitetaanko kasvu yhdess\u00e4?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div data-split-settings=\"{&quot;type&quot;:&quot;words&quot;,&quot;animation&quot;:&quot;slideInRight&quot;}\" class=\"elementor-element elementor-element-4850cab wavo-headig-split heading-has-split-yes wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"4850cab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Varaa maksuton kartoitus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ecf050 elementor-widget__width-initial wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"9ecf050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Katsotaan yhdess\u00e4, millainen kokonaisuus tukee parhaiten yrityksenne kasvua. Saat meilt\u00e4 selke\u00e4n n\u00e4kemyksen siit\u00e4, mit\u00e4 kannattaisi tehd\u00e4 seuraavaksi ja kuinka me voisimme olla mukana kasvussanne.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b6a51e3\" data-id=\"b6a51e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93974f4 elementor-invisible elementor-widget elementor-widget-wavo-button\" data-id=\"93974f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"wavo-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wavo-button\"><a data-scroll-to class=\"wavo-btn btn-curve btn-lit\" href=\"https:\/\/fuusiomedia.fi\/ota-yhteytta\"><span class=\"button_text\">Ota yhteytt\u00e4 <\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Teko\u00e4ly muuttaa markkinointia vauhdilla. Vuonna 2027 sen vaikutus n\u00e4kyy entist\u00e4 selvemmin br\u00e4ndien n\u00e4kyvyydess\u00e4, mainonnassa ja sis\u00e4ll\u00f6ntuotannossa. Menestyminen edellytt\u00e4\u00e4 yrityksilt\u00e4 kyky\u00e4 hy\u00f6dynt\u00e4\u00e4 teko\u00e4ly\u00e4 strategisesti, erottua kasvavasta sis\u00e4lt\u00f6tulvasta ja rakentaa luottamusta asiakkaisiin. Kokosimme t\u00e4rkeimm\u00e4t teko\u00e4lymarkkinoinnin trendit, joihin br\u00e4ndien kannattaa varautua jo nyt.<\/p>","protected":false},"author":1,"featured_media":10045,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[43,44,27],"class_list":["post-10040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ajankohtaista","tag-ai","tag-chatbot","tag-markkinointi","nt-post-class",""],"acf":[],"_links":{"self":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/10040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/comments?post=10040"}],"version-history":[{"count":12,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/10040\/revisions"}],"predecessor-version":[{"id":10053,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/10040\/revisions\/10053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/media\/10045"}],"wp:attachment":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/media?parent=10040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/categories?post=10040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/tags?post=10040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}