{"id":1866,"date":"2025-05-08T14:41:53","date_gmt":"2025-05-08T14:41:53","guid":{"rendered":"https:\/\/ninetheme.com\/themes\/naturally\/?p=1866"},"modified":"2026-08-20T09:48:43","modified_gmt":"2026-08-20T09:48:43","slug":"esittelyssa-sosiaalisen-median-markkinointikanavat-osa-4-tiktok","status":"publish","type":"post","link":"https:\/\/fuusiomedia.fi\/en\/ajankohtaista\/esittelyssa-sosiaalisen-median-markkinointikanavat-osa-4-tiktok\/","title":{"rendered":"Introduction to social media marketing channels: TikTok"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1866\" class=\"elementor elementor-1866\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dec13d e-flex e-con-boxed e-con e-parent\" data-id=\"9dec13d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46502fd elementor-widget elementor-widget-spacer\" data-id=\"46502fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9137c20 wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"9137c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b2129 wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"a0b2129\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction to social media marketing channels: TikTok<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2d6e4 elementor-widget elementor-widget-spacer\" data-id=\"2e2d6e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-e8a987 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8a987\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5d25b5\" data-id=\"b5d25b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"wavo-column-gap-default elementor-section elementor-inner-section elementor-element elementor-element-3bf636ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bf636ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-271ce8e5\" data-id=\"271ce8e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2856db elementor-widget elementor-widget-wavo-breadcrumbs\" data-id=\"d2856db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wavo-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"breadcrumbs-wrapper\"><div class=\"breadcrumb-trail\"><ul class=\"breadcrumbs thm-breadcrumb list-unstyled\"><li  class=\"trail-item breadcrumb_item breadcrumb_link trail-end\"><a href=\"https:\/\/fuusiomedia.fi\/en\/\" rel=\"home\"><span class=\"breadcrumb_link_text\">Home<\/span><\/a><\/li><\/ul><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-split-settings=\"{&quot;type&quot;:&quot;chars&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\" class=\"elementor-element elementor-element-39ce253e wavo-headig-split heading-has-split-yes wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"39ce253e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TikTok<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1693e97d wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"1693e97d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">TikTok\u2019s algorithm and For You feed make the platform particularly interesting from a brand awareness perspective. Content can be recommended to users based on their previous activity, interests, trends, hashtags, and other content-related factors. This means that a company\u2019s visibility is not entirely dependent on how many followers it already has. A successful video can reach a large number of new people, even if the company has only a small number of followers.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de8bf76 wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"de8bf76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Content Should You Publish on TikTok?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8652a3 elementor-widget elementor-widget-text-editor\" data-id=\"d8652a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-543241f elementor-widget elementor-widget-heading\" data-id=\"543241f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\"><p class=\"isSelectedEnd\">The company should pay attention to how much engagement its content generates in terms of views, comments, likes, and shares. The ability to share content with others or interact with it through features such as Duet and Stitch can also increase engagement and help the content reach new audiences.<\/p><p class=\"isSelectedEnd\">TikTok\u2019s algorithm favors content that manages to capture users\u2019 attention. Audiences are not necessarily looking for highly polished advertising videos, but rather for content that feels authentic, personal, and engaging. The first few moments of a video are crucial, as you need to capture the viewer\u2019s attention before they scroll to the next video. Entertainment, creativity, and storytelling are therefore key elements of TikTok marketing.<\/p><p>This creates entirely new opportunities for companies that are willing to move away from traditional marketing communication and showcase their personality. A company does not need to directly sell a product or service in every video. On TikTok, businesses can first capture attention, provide useful information, and build trust, and only later guide users toward a purchase decision.<\/p><p>\u00a0<\/p><div class=\"elementor-widget-container\"><h4 class=\"elementor-heading-title elementor-size-default\">Make TikTok Part of Your Company\u2019s Marketing Strategy<\/h4><\/div><\/div><div class=\"elementor-element elementor-element-457b752 elementor-widget elementor-widget-text-editor\" data-id=\"457b752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul><li>\u25cb Show what happens behind the scenes at your company.<\/li><li>\u25cb Tutorial videos, tips, and tricks for using your company\u2019s products.<\/li><li>\u25cb Show how your customers use your services or products.<\/li><li>\u25cb Light-hearted, ironic, or playful content works especially well with younger audiences.<\/li><li>\u25cb Tell stories, for example, about how the company was founded.<\/li><\/ul><\/div><\/div><div class=\"elementor-element elementor-element-0e56ec7 elementor-widget elementor-widget-text-editor\" data-id=\"0e56ec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\u00a0<\/div><div class=\"elementor-element elementor-element-d355697 elementor-widget elementor-widget-heading\" data-id=\"d355697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h4 class=\"elementor-heading-title elementor-size-default\">Examples of businesses for which TikTok is an excellent channel:<\/h4><\/div><\/div><div class=\"elementor-element elementor-element-49ea2ee elementor-widget elementor-widget-text-editor\" data-id=\"49ea2ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul class=\"ul1\"><li class=\"li1\">\u25cb Streetwear brands<\/li><li>\u25cb Gyms<\/li><li class=\"li1\">\u25cb Beauty salons<\/li><li class=\"li1\">\u25cb Festival organizers<\/li><li class=\"li1\">\u25cb VR gaming centers and escape rooms<\/li><li class=\"li1\">\u25cb Dance and tattoo studios<\/li><li class=\"li1\">\u25cb Breweries and street food businesses<\/li><li class=\"li1\">\u25cb Vintage stores<\/li><li>\u25cb Companies offering expert services<\/li><\/ul><\/div><\/div><div class=\"elementor-element elementor-element-32fd1d4 elementor-widget elementor-widget-text-editor\" data-id=\"32fd1d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p class=\"p1\">TikTok is not, however, limited to a specific industry or younger consumers. What matters more is whether a company\u2019s target audience is on TikTok and whether the company can create content that is relevant and engaging to them.<\/p><p class=\"p1\">Fuusiomedia helps you get the most out of TikTok. We assess whether it is the right platform for your business and identify your potential customer segments. If needed, we can also set up and brand your page to make it visually credible, approachable, and aligned with your business identity. We provide content creation services for your new social media channel as well.<\/p><p class=\"p1\">By outsourcing your social media channel management to Fuusiomedia, you save time, streamline your communication, and build customer relationships effectively right where your target audience already spends time.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-939846b elementor-section-stretched elementor-section-content-middle nt-section section-padding wavo-parallax jarallax parallax-yes wavo-mobile-parallax-yes varaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-wavo-parallax=\"{&quot;type&quot;:&quot;scroll&quot;,&quot;speed&quot;:&quot;0.4&quot;,&quot;imgsize&quot;:&quot;cover&quot;,&quot;imgsrc&quot;:&quot;&quot;,&quot;mobile&quot;:&quot;yes&quot;}\" data-id=\"939846b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9a8df2b\" data-id=\"9a8df2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-split-settings=\"{&quot;type&quot;:&quot;chars&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\" class=\"elementor-element elementor-element-2f083c5 wavo-headig-split heading-has-split-yes wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"2f083c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Ready to take the next step?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div data-split-settings=\"{&quot;type&quot;:&quot;words&quot;,&quot;animation&quot;:&quot;slideInRight&quot;}\" class=\"elementor-element elementor-element-b53ac48 wavo-headig-split heading-has-split-yes wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"b53ac48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Book a Free Consultation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b324e70 elementor-widget__width-initial wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"b324e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Together, we'll identify the digital strategy that best supports your business growth. You'll receive clear, practical recommendations on what to do next\u2014and how we can help you achieve your growth goals.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-440a366\" data-id=\"440a366\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1656eb2 elementor-invisible elementor-widget elementor-widget-wavo-button\" data-id=\"1656eb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"wavo-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wavo-button\"><a data-scroll-to class=\"wavo-btn btn-curve btn-lit\" href=\"https:\/\/fuusiomedia.fi\/en\/ota-yhteytta\/\"><span class=\"button_text\">Contact <\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>TikTokissa on yli 1,5 miljoonaa viikoittaista suomalaista k\u00e4ytt\u00e4j\u00e4\u00e4, mik\u00e4 tekee siit\u00e4 eritt\u00e4in potentiaalisen v\u00e4yl\u00e4n yrityksille, jotka haluavat tavoittaa erityisesti 13-30 -vuotiaat trenditietoiset kuluttajat.<\/p>","protected":false},"author":1,"featured_media":5340,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[27,26],"class_list":["post-1866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ajankohtaista","tag-markkinointi","tag-sosiaalinen-media","nt-post-class",""],"acf":[],"_links":{"self":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/1866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/comments?post=1866"}],"version-history":[{"count":20,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/1866\/revisions"}],"predecessor-version":[{"id":9084,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/1866\/revisions\/9084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/media\/5340"}],"wp:attachment":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/media?parent=1866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/categories?post=1866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/tags?post=1866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}