{"id":1869,"date":"2025-06-11T14:44:26","date_gmt":"2025-06-11T14:44:26","guid":{"rendered":"https:\/\/ninetheme.com\/themes\/naturally\/?p=1869"},"modified":"2026-08-20T09:48:00","modified_gmt":"2026-08-20T09:48:00","slug":"esittelyssa-sosiaalisen-median-markkinointikanavat-osa-4-youtube","status":"publish","type":"post","link":"https:\/\/fuusiomedia.fi\/en\/ajankohtaista\/esittelyssa-sosiaalisen-median-markkinointikanavat-osa-4-youtube\/","title":{"rendered":"Introduction to social media marketing channels: YouTube"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1869\" class=\"elementor elementor-1869\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5a5f8 e-flex e-con-boxed e-con e-parent\" data-id=\"3f5a5f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abc64c4 elementor-widget elementor-widget-spacer\" data-id=\"abc64c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a574e0d wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"a574e0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ecb9c3 wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"0ecb9c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction to social media marketing channels: YouTube<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e88e1f0 elementor-widget elementor-widget-spacer\" data-id=\"e88e1f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-2987fc48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2987fc48\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afed8b6\" data-id=\"1afed8b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06257f4 elementor-widget elementor-widget-wavo-breadcrumbs\" data-id=\"06257f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wavo-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"breadcrumbs-wrapper\"><div class=\"breadcrumb-trail\"><ul class=\"breadcrumbs thm-breadcrumb list-unstyled\"><li  class=\"trail-item breadcrumb_item breadcrumb_link trail-end\"><a href=\"https:\/\/fuusiomedia.fi\/en\/\" rel=\"home\"><span class=\"breadcrumb_link_text\">Home<\/span><\/a><\/li><\/ul><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"wavo-column-gap-default elementor-section elementor-inner-section elementor-element elementor-element-36d30361 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36d30361\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-13b4fcdd\" data-id=\"13b4fcdd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-split-settings=\"{&quot;type&quot;:&quot;chars&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\" class=\"elementor-element elementor-element-5f4f21fb wavo-headig-split heading-has-split-yes wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"5f4f21fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Youtube<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54003dee wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"54003dee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">YouTube has a broad audience in Finland, but especially consumers and professionals aged 18\u201344 actively use the platform for information search and entertainment. This age group also represents a significant share of many companies\u2019 customer bases, both in B2C and B2B markets.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e64bb92 elementor-widget elementor-widget-text-editor\" data-id=\"e64bb92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-543241f elementor-widget elementor-widget-heading\" data-id=\"543241f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h4 class=\"elementor-heading-title elementor-size-default\">What Content Should You Publish on YouTube?<\/h4><\/div><\/div><div class=\"elementor-element elementor-element-457b752 elementor-widget elementor-widget-text-editor\" data-id=\"457b752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul><li>Showcasing work and demonstrating processes in practice<\/li><li>Tips, tutorials, and educational content<\/li><li>Behind the scenes \/ everyday company life<\/li><li>Frequently asked questions (FAQ)<\/li><li>Product demonstrations and comparisons<\/li><li>Case Studies<\/li><li>YouTube Shorts, short-form educational content under 60 seconds<\/li><\/ul><\/div><\/div><div class=\"elementor-element elementor-element-0e56ec7 elementor-widget elementor-widget-text-editor\" data-id=\"0e56ec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p class=\"p1\">On YouTube, it is worth publishing content that serves both\u00a0<strong data-start=\"70\" data-end=\"91\">the viewer\u2019s needs<\/strong>\u00a0and\u00a0<strong data-start=\"97\" data-end=\"123\">your company\u2019s goals.<\/strong>Even if your industry is highly specialized and your target audience is narrowly defined, YouTube can provide an effective way to increase brand awareness, build trust, and stand out from competitors.<\/p><\/div><\/div><div class=\"elementor-element elementor-element-d355697 elementor-widget elementor-widget-heading\" data-id=\"d355697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h4 class=\"elementor-heading-title elementor-size-default\">Examples of businesses for which YouTube is an excellent channel:<\/h4><\/div><\/div><div class=\"elementor-element elementor-element-49ea2ee elementor-widget elementor-widget-text-editor\" data-id=\"49ea2ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul><li>Forest machine contractors<\/li><li>Excavation and earthmoving services<\/li><li>Snow removal, road maintenance, and winter maintenance services<\/li><li>Auto repair shops and service centers<\/li><li>Carpenters<\/li><li>Metalworking companies<\/li><li>Welding companies<\/li><li>3D printing service providers<\/li><li>Beauty salons<\/li><li>Tattoo studios<\/li><li>Specialty stores<\/li><\/ul><\/div><\/div><div class=\"elementor-element elementor-element-32fd1d4 elementor-widget elementor-widget-text-editor\" data-id=\"32fd1d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p class=\"p1\">Fuusiomedia helps you get the most out of YouTube. We assess whether it is the right platform for your business and identify your potential customer segments. If needed, we can also set up and brand your page to make it visually credible, approachable, and aligned with your business identity. We provide content creation services for your new social media channel as well.<\/p><p class=\"p1\">By outsourcing your social media channel management to Fuusiomedia, you save time, streamline your communication, and build customer relationships effectively right where your target audience already spends time.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-04d79d1 elementor-section-stretched elementor-section-content-middle nt-section section-padding wavo-parallax jarallax parallax-yes wavo-mobile-parallax-yes varaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-wavo-parallax=\"{&quot;type&quot;:&quot;scroll&quot;,&quot;speed&quot;:&quot;0.4&quot;,&quot;imgsize&quot;:&quot;cover&quot;,&quot;imgsrc&quot;:&quot;&quot;,&quot;mobile&quot;:&quot;yes&quot;}\" data-id=\"04d79d1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d1da9a8\" data-id=\"d1da9a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-split-settings=\"{&quot;type&quot;:&quot;chars&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\" class=\"elementor-element elementor-element-20051d0 wavo-headig-split heading-has-split-yes wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"20051d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Ready to take the next step?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div data-split-settings=\"{&quot;type&quot;:&quot;words&quot;,&quot;animation&quot;:&quot;slideInRight&quot;}\" class=\"elementor-element elementor-element-c9a1006 wavo-headig-split heading-has-split-yes wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"c9a1006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Book a Free Consultation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1059b83 elementor-widget__width-initial wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"1059b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Together, we'll identify the digital strategy that best supports your business growth. You'll receive clear, practical recommendations on what to do next\u2014and how we can help you achieve your growth goals.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-100ca97\" data-id=\"100ca97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4b6375 elementor-invisible elementor-widget elementor-widget-wavo-button\" data-id=\"e4b6375\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"wavo-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wavo-button\"><a data-scroll-to class=\"wavo-btn btn-curve btn-lit\" href=\"https:\/\/fuusiomedia.fi\/en\/ota-yhteytta\/\"><span class=\"button_text\">Contact <\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>YouTube has a broad audience in Finland, but especially consumers and professionals aged 18\u201344 actively use the platform for information search and entertainment. This age group also represents a significant share of many companies\u2019 customer bases, both in B2C and B2B markets.<\/p>","protected":false},"author":1,"featured_media":5332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[27,26],"class_list":["post-1869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ajankohtaista","tag-markkinointi","tag-sosiaalinen-media","nt-post-class",""],"acf":[],"_links":{"self":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/1869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/comments?post=1869"}],"version-history":[{"count":20,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/1869\/revisions"}],"predecessor-version":[{"id":9083,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/1869\/revisions\/9083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/media\/5332"}],"wp:attachment":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/media?parent=1869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/categories?post=1869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/tags?post=1869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}