{"id":3074,"date":"2025-02-27T09:32:10","date_gmt":"2025-02-27T09:32:10","guid":{"rendered":"https:\/\/fuusiomedia.fi\/?p=3074"},"modified":"2025-04-17T08:24:36","modified_gmt":"2025-04-17T08:24:36","slug":"ga-markkinointi","status":"publish","type":"post","link":"https:\/\/fuusiomedia.fi\/en\/referenssit\/ga-markkinointi\/ga-markkinointi\/","title":{"rendered":"Google Ads Marketing"},"content":{"rendered":"
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Google Ads Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Explore the projects we\u2019ve implemented in the Google Ads environment.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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New website, new customers \u2013 how Google Ads changed the game<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We launched Google Ads campaigns for our client following their website redesign, and the results speak for themselves. In just three months, the company received nearly 240 inquiries and almost 1,000 new visitors to their website.<\/p>

\"The client received quote requests for charter services, bus transportation, and taxi bookings. Thanks to dynamic optimization, the cost per conversion dropped by an impressive 25% in the second month compared to the first<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Visibility for the retailer through search advertising.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The company had some organic traffic, but it wasn\u2019t enough to bring in a sufficient number of customers. As a solution, Google search advertising was launched with a modest budget. The process began with thorough keyword research, identifying the most relevant search terms for the business. These were then refined and expanded as the campaign progressed.<\/p>

During the measurement period, just over 9% of those who saw the ad clicked on it, resulting in approximately 150 conversions. Through continuous optimization, the cost per conversion was reduced to about half of what it was during the initial weeks\u2014and has since stabilized at that level.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Visibility for an online store with a small budget<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The client\u2019s new Shopify store needed visibility and a boost to get started \u2014 so we set out to build a smartly scaled Google Ads campaign. Advertising began with a daily budget of just 1\u20ac, which was gradually increased to 3\u20ac.<\/p>

As a result of the campaign, the online store gained over 700 visitors and 73,000 ad impressions in just three months. The number of visitors to the store doubled thanks to the campaign.<\/p>

The new online store got a strong start with search advertising, and the client was very satisfied with the results. The campaign served as a proof of how visibility can be achieved even with a small budget when strategy, content, and optimization are on point.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Videos, artificial intelligence, and social media will remain on the scene in 2025. According to estimates, video content will dominate the world of marketing in 2025 as well, and its importance will only grow.<\/p>","protected":false},"author":1,"featured_media":3076,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-3074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ga-markkinointi"],"_links":{"self":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/3074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/comments?post=3074"}],"version-history":[{"count":20,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/3074\/revisions"}],"predecessor-version":[{"id":3320,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/3074\/revisions\/3320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/media\/3076"}],"wp:attachment":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/media?parent=3074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/categories?post=3074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/tags?post=3074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}