{"id":3433,"date":"2025-06-17T15:09:15","date_gmt":"2025-06-17T15:09:15","guid":{"rendered":"https:\/\/fuusiomedia.fi\/?p=3433"},"modified":"2025-06-17T15:13:08","modified_gmt":"2025-06-17T15:13:08","slug":"esittelyssa-sosiaalisen-median-markkinointikanavat-osa-4-youtube","status":"publish","type":"post","link":"https:\/\/fuusiomedia.fi\/en\/ajankohtaista\/markkinointi\/esittelyssa-sosiaalisen-median-markkinointikanavat-osa-4-youtube\/","title":{"rendered":"Esittelyss\u00e4 sosiaalisen median markkinointikanavat osa 5: YouTube"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3433\" class=\"elementor elementor-3433\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bfbf338 e-flex e-con-boxed e-con e-parent\" data-id=\"3bfbf338\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec61aaa elementor-widget 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https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2025\/06\/pexels-greenwish-_-137929759-13883889-2048x1365.jpg 2048w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2025\/06\/pexels-greenwish-_-137929759-13883889-18x12.jpg 18w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2025\/06\/pexels-greenwish-_-137929759-13883889-1320x880.jpg 1320w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa41d09 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"aa41d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0d5851b elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Marketing<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-378e85c7 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"378e85c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-85ee600 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 17, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b500f52 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b500f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Esittelyss\u00e4 sosiaalisen median markkinointikanavat osa 5: YouTube<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f04e7fb elementor-widget elementor-widget-text-editor\" data-id=\"f04e7fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 1\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p class=\"p1\">YouTuben katsojakunta Suomessa on laaja, mutta erityisesti 18-44 -vuotiaat kuluttajat ja ammattilaiset k\u00e4ytt\u00e4v\u00e4t alustaa aktiivisesti tiedonhakuun ja viihteeseen. T\u00e4m\u00e4 ik\u00e4ryhm\u00e4 muodostaa my\u00f6s merkitt\u00e4v\u00e4n osan monien yritysten asiakaskunnasta \u2013 sek\u00e4 B2C- ett\u00e4 B2B-puolella.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543241f elementor-widget elementor-widget-heading\" data-id=\"543241f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mit\u00e4 sis\u00e4lt\u00f6\u00e4 YouTubessa kannattaa julkaista?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-457b752 elementor-widget elementor-widget-text-editor\" data-id=\"457b752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Ty\u00f6n esittely ja tekeminen k\u00e4yt\u00e4nn\u00f6ss\u00e4<\/li><li>Vinkit, ohjeet ja koulutussis\u00e4lt\u00f6<\/li><li>Kulissien takana \/ yrityksen arki<\/li><li>Usein kysytyt kysymykset (UKK\/FAQ)<\/li><li>Tuote-esittelyt ja vertailut<\/li><li>Asiakastarinat<\/li><li>YouTube Shorts, alle 60 sekuntia, kest\u00e4vi\u00e4 tietoiskuja<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e56ec7 elementor-widget elementor-widget-text-editor\" data-id=\"0e56ec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">YouTubessa kannattaa julkaista sellaista sis\u00e4lt\u00f6\u00e4, joka palvelee sek\u00e4 <strong data-start=\"70\" data-end=\"91\">katsojan tarpeita<\/strong> ett\u00e4 <strong data-start=\"97\" data-end=\"123\">yrityksesi tavoitteita<\/strong>. Vaikka yrityksesi toimiala olisi erikoistunut ja kohderyhm\u00e4 tarkasti rajattu, YouTube voi tarjota tehokkaan v\u00e4yl\u00e4n kasvattaa tunnettuutta, rakentaa luottamusta ja erottautua kilpailijoista.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d355697 elementor-widget elementor-widget-heading\" data-id=\"d355697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Esimerkkiyrityksi\u00e4, joille YouTube on oivallinen kanava:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ea2ee elementor-widget elementor-widget-text-editor\" data-id=\"49ea2ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Mets\u00e4koneyritt\u00e4j\u00e4t<\/li><li>Kaivinkone- ja maansiirtopalvelut<\/li><li>Lumity\u00f6t, tienhoito, talvikunnossapito<\/li><li>Autokorjaamot ja huoltoliikkeet<\/li><li>Puusep\u00e4t<\/li><li>Metalliliikkeet<\/li><li>Hitsausyritykset<\/li><li>3D-tulostusta tarjoavat yritykset<\/li><li>Kauneushoitolat<\/li><li>Tatuointiliikkeet<\/li><li>Erikoisliikkeet<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32fd1d4 elementor-widget elementor-widget-text-editor\" data-id=\"32fd1d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Fuusiomedia auttaa sinua ottamaan kaiken irti YouTubesta kartoitamme puolestasi, onko se oikea alusta juuri sinun yrityksellesi sek\u00e4 tunnistamme potentiaaliset asiakassegmenttisi. Tarvittaessa my\u00f6s perustamme ja br\u00e4nd\u00e4\u00e4mme profiilisi, jotta se on visuaalisesti uskottava ja helposti l\u00e4hestytt\u00e4v\u00e4 sek\u00e4 tarjoamme sis\u00e4ll\u00f6ntuotantoa uudelle somekanavallesi.<\/p><p class=\"p1\">Ulkoistamalla somekanavan yll\u00e4pidon Fuusiomedialle s\u00e4\u00e4st\u00e4t aikaa, selkeyt\u00e4t viestint\u00e4\u00e4si ja rakennat asiakassuhteita tehokkaasti &#8211; juuri siell\u00e4, miss\u00e4 kohderyhm\u00e4si jo on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-298d7eda elementor-widget elementor-widget-heading\" data-id=\"298d7eda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Share on social media:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61ecd3a2 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256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\" 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6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783ed675 elementor-widget elementor-widget-post-navigation\" data-id=\"783ed675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/fuusiomedia.fi\/en\/ajankohtaista\/markkinointi\/esittelyssa-sosiaalisen-median-markkinointikanavat-osa-4-tiktok\/\" 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