{"id":6251,"date":"2026-01-18T07:39:14","date_gmt":"2026-01-18T07:39:14","guid":{"rendered":"https:\/\/www.fuusiodemo2.fi\/?p=6251"},"modified":"2026-08-20T09:46:48","modified_gmt":"2026-08-20T09:46:48","slug":"esittelyssa-sosiaalisen-median-markkinointikanavat-osa-3-linkedin","status":"publish","type":"post","link":"https:\/\/fuusiomedia.fi\/en\/ajankohtaista\/esittelyssa-sosiaalisen-median-markkinointikanavat-osa-3-linkedin\/","title":{"rendered":"Introduction to social media marketing channels: LinkedIn"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6251\" class=\"elementor elementor-6251\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bda546 e-flex e-con-boxed e-con e-parent\" data-id=\"7bda546\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-688ff23 elementor-widget elementor-widget-spacer\" data-id=\"688ff23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e63777a wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"e63777a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01c4270 wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"01c4270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction to social media marketing channels: LinkedIn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cc6e5c elementor-widget elementor-widget-spacer\" data-id=\"3cc6e5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-e8a987 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8a987\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5d25b5\" data-id=\"b5d25b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"wavo-column-gap-default elementor-section elementor-inner-section elementor-element elementor-element-3bf636ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bf636ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-271ce8e5\" data-id=\"271ce8e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-972964a elementor-widget elementor-widget-wavo-breadcrumbs\" data-id=\"972964a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wavo-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"breadcrumbs-wrapper\"><div class=\"breadcrumb-trail\"><ul class=\"breadcrumbs thm-breadcrumb list-unstyled\"><li  class=\"trail-item breadcrumb_item breadcrumb_link trail-end\"><a href=\"https:\/\/fuusiomedia.fi\/en\/\" rel=\"home\"><span class=\"breadcrumb_link_text\">Home<\/span><\/a><\/li><\/ul><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-split-settings=\"{&quot;type&quot;:&quot;chars&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\" class=\"elementor-element elementor-element-39ce253e wavo-headig-split heading-has-split-yes wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"39ce253e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LinkedIn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1693e97d wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"1693e97d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">LinkedIn offers businesses a versatile toolkit that supports brand building, recruitment, showcasing company culture, and marketing products and services. If your company aims to reach B2B decision-makers, experts, students, or professionals aged 25\u201360, LinkedIn is likely the right platform for your goals.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8652a3 elementor-widget elementor-widget-text-editor\" data-id=\"d8652a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-543241f elementor-widget elementor-widget-heading\" data-id=\"543241f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h4 class=\"elementor-heading-title elementor-size-default\">What Content Should You Publish on  LinkedIn?<\/h4><\/div><\/div><div class=\"elementor-element elementor-element-457b752 elementor-widget elementor-widget-text-editor\" data-id=\"457b752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul><li><div class=\"elementor-element elementor-element-457b752 elementor-widget elementor-widget-text-editor\" data-id=\"457b752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul><li>Images and stories about company culture, teams, and achievements<\/li><li>Personalized welcome messages for new employees<\/li><li>Clearly summarized expert posts, as long as they are not overly technical<\/li><li>Invitations to events or webinars<\/li><li>Open positions<\/li><li>Customer stories and successful projects<\/li><\/ul><\/div><\/div><div class=\"elementor-element elementor-element-0e56ec7 elementor-widget elementor-widget-text-editor\" data-id=\"0e56ec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p class=\"p1\">LinkedIn is a versatile platform that is especially valuable for B2B companies. It provides effective ways to build a brand, attract talent, showcase company culture, and market services in a professional environment.<\/p><\/div><\/div><div class=\"elementor-element elementor-element-d355697 elementor-widget elementor-widget-heading\" data-id=\"d355697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h4 class=\"elementor-heading-title elementor-size-default\">Examples of businesses for which LinkedIn is an excellent channel:<\/h4><\/div><\/div><div class=\"elementor-element elementor-element-49ea2ee elementor-widget elementor-widget-text-editor\" data-id=\"49ea2ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul class=\"ul1\"><li class=\"li1\">Expert and B2B service companies<\/li><li>Consulting companies<\/li><li>Engineering firms<\/li><li>Research and analytics services<\/li><li>Software development companies<\/li><li>SaaS providers<\/li><li>Recruitment companies and career coaching services<\/li><li>Green technology companies<\/li><\/ul><\/div><\/div><div class=\"elementor-element elementor-element-32fd1d4 elementor-widget elementor-widget-text-editor\" data-id=\"32fd1d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p class=\"p1\">Fuusiomedia helps you get the most out of LinkedIn. We assess whether it is the right platform for your business and identify your potential customer segments. If needed, we can also create and brand your page to make it visually credible and approachable, while providing content creation services for your new social media channel.<\/p><p class=\"p1\">By outsourcing your social media channel management to Fuusiomedia, you save time, streamline your communication, and build customer relationships effectively right where your target audience already spends time.<\/p><\/div><\/div><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-f5bf1d0 elementor-section-stretched elementor-section-content-middle nt-section section-padding wavo-parallax jarallax parallax-yes wavo-mobile-parallax-yes varaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-wavo-parallax=\"{&quot;type&quot;:&quot;scroll&quot;,&quot;speed&quot;:&quot;0.4&quot;,&quot;imgsize&quot;:&quot;cover&quot;,&quot;imgsrc&quot;:&quot;&quot;,&quot;mobile&quot;:&quot;yes&quot;}\" data-id=\"f5bf1d0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-042ef9e\" data-id=\"042ef9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-split-settings=\"{&quot;type&quot;:&quot;chars&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\" class=\"elementor-element elementor-element-96f0a7a wavo-headig-split heading-has-split-yes wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"96f0a7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Ready to take the next step?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div data-split-settings=\"{&quot;type&quot;:&quot;words&quot;,&quot;animation&quot;:&quot;slideInRight&quot;}\" class=\"elementor-element elementor-element-8189b25 wavo-headig-split heading-has-split-yes wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"8189b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Book a Free Consultation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b73f4c elementor-widget__width-initial wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"1b73f4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Together, we'll identify the digital strategy that best supports your business growth. You'll receive clear, practical recommendations on what to do next\u2014and how we can help you achieve your growth goals.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4555b6c\" data-id=\"4555b6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc1eb7b elementor-invisible elementor-widget elementor-widget-wavo-button\" data-id=\"cc1eb7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"wavo-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wavo-button\"><a data-scroll-to class=\"wavo-btn btn-curve btn-lit\" href=\"https:\/\/fuusiomedia.fi\/en\/ota-yhteytta\/\"><span class=\"button_text\">Contact <\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>LinkedIn offers companies a versatile toolkit that supports brand building, recruitment, showcasing company culture, and marketing products and services. <\/p>","protected":false},"author":1,"featured_media":6253,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[27,26],"class_list":["post-6251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ajankohtaista","tag-markkinointi","tag-sosiaalinen-media","nt-post-class",""],"acf":[],"_links":{"self":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/6251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/comments?post=6251"}],"version-history":[{"count":20,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/6251\/revisions"}],"predecessor-version":[{"id":9081,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/6251\/revisions\/9081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/media\/6253"}],"wp:attachment":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/media?parent=6251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/categories?post=6251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/tags?post=6251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}