{"id":664,"date":"2024-08-11T12:43:45","date_gmt":"2024-08-11T12:43:45","guid":{"rendered":"https:\/\/fuusiomedia.fi\/?p=664"},"modified":"2025-02-10T14:17:22","modified_gmt":"2025-02-10T14:17:22","slug":"miksi-yritykset-karsivat-markkinoinnista","status":"publish","type":"post","link":"https:\/\/fuusiomedia.fi\/en\/ajankohtaista\/markkinointi\/miksi-yritykset-karsivat-markkinoinnista\/","title":{"rendered":"Why do companies cut back on marketing just when they should be increasing it?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"664\" class=\"elementor elementor-664\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bfbf338 e-flex e-con-boxed e-con e-parent\" data-id=\"3bfbf338\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec61aaa elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5ec61aaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"580\" src=\"https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2024\/11\/pexels-pixabay-267350-1024x743.jpg\" class=\"attachment-large size-large wp-image-674\" alt=\"\" srcset=\"https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2024\/11\/pexels-pixabay-267350-1024x743.jpg 1024w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2024\/11\/pexels-pixabay-267350-300x218.jpg 300w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2024\/11\/pexels-pixabay-267350-768x557.jpg 768w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2024\/11\/pexels-pixabay-267350-1536x1114.jpg 1536w, https:\/\/fuusiomedia.fi\/wp-content\/uploads\/2024\/11\/pexels-pixabay-267350-2048x1486.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa41d09 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"aa41d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0d5851b elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Marketing<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-378e85c7 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"378e85c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-85ee600 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 11, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b500f52 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b500f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why do companies cut back on marketing just when they should be increasing it?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f04e7fb elementor-widget elementor-widget-text-editor\" data-id=\"f04e7fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing is an extremely important part of business. It helps a company gain visibility, attract customers and stand out from its competitors. Good marketing can help build a brand, create customer relationships and increase sales. Without effective marketing, a company may go unnoticed in the market, even if the products or services it offers are of high quality. Marketing also helps a company better understand its target audience and their needs, which in turn enables it to develop products or services to better meet these needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543241f elementor-widget elementor-widget-heading\" data-id=\"543241f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing channels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-457b752 elementor-widget elementor-widget-text-editor\" data-id=\"457b752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the key aspects of marketing is defining your target audience. By understanding your target audience, you can effectively target your marketing messages and create meaningful content that resonates with them. Building a brand is also an important part of marketing. A strong brand stands out from the competition and creates an emotional connection with customers.<\/p><p>Developing a marketing strategy is a holistic process that encompasses multiple channels and tactics. Social media marketing offers the opportunity to build community and increase brand visibility across platforms. Content marketing, on the other hand, offers the opportunity to provide value to customers and build trust in the brand.<\/p><p>Direct marketing, such as email marketing and direct mail campaigns, are effective ways to stay in touch with current and potential customers. Simply picking up the phone and calling can create a personal connection that can set your business apart from your competitors.<\/p><p>Tracking and optimizing analytics is an essential part of the marketing process. By tracking the effectiveness of marketing efforts and adjusting strategy accordingly, a company can better understand what is working and what is not, and optimize its marketing efforts to achieve better results. Continuous learning and adapting to market changes are key to ensuring successful marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-298d7eda elementor-widget elementor-widget-heading\" data-id=\"298d7eda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Share on social media:<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61ecd3a2 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--color-custom elementor-widget__width-inherit elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"61ecd3a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div 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class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 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0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Edellinen<\/span><span class=\"post-navigation__prev--title\">Find The Right Marketing Channels<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/fuusiomedia.fi\/en\/ajankohtaista\/markkinointi\/parhaat-markkinointikanavat-vuodelle-2025\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Seuraava<\/span><span class=\"post-navigation__next--title\">The Best Marketing Channels For 2025<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path 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It helps a company gain visibility, attract customers, and stand out from the competition. Good marketing can help build a brand, create customer relationships, and increase sales.<\/p>","protected":false},"author":1,"featured_media":674,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markkinointi"],"_links":{"self":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/comments?post=664"}],"version-history":[{"count":20,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/664\/revisions"}],"predecessor-version":[{"id":2781,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/664\/revisions\/2781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/media\/674"}],"wp:attachment":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/media?parent=664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/categories?post=664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/tags?post=664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}