{"id":7680,"date":"2026-06-08T19:25:21","date_gmt":"2026-06-08T19:25:21","guid":{"rendered":"https:\/\/fuusiomedia.fi\/?p=7680"},"modified":"2026-08-20T09:46:22","modified_gmt":"2026-08-20T09:46:22","slug":"esittelyssa-sosiaalisen-median-markkinointikanavat-osa-2-instagram","status":"publish","type":"post","link":"https:\/\/fuusiomedia.fi\/en\/ajankohtaista\/esittelyssa-sosiaalisen-median-markkinointikanavat-osa-2-instagram\/","title":{"rendered":"Introduction to social media marketing channels: Instagram"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7680\" class=\"elementor elementor-7680\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bda546 e-flex e-con-boxed e-con e-parent\" data-id=\"7bda546\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-688ff23 elementor-widget elementor-widget-spacer\" data-id=\"688ff23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e63777a wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"e63777a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01c4270 wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"01c4270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction to social media marketing channels: Instagram<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cc6e5c elementor-widget elementor-widget-spacer\" data-id=\"3cc6e5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-e8a987 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8a987\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5d25b5\" data-id=\"b5d25b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"wavo-column-gap-default elementor-section elementor-inner-section elementor-element elementor-element-3bf636ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bf636ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-271ce8e5\" data-id=\"271ce8e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fa2219 elementor-widget elementor-widget-wavo-breadcrumbs\" data-id=\"3fa2219\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wavo-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"breadcrumbs-wrapper\"><div class=\"breadcrumb-trail\"><ul class=\"breadcrumbs thm-breadcrumb list-unstyled\"><li  class=\"trail-item breadcrumb_item breadcrumb_link trail-end\"><a href=\"https:\/\/fuusiomedia.fi\/en\/\" rel=\"home\"><span class=\"breadcrumb_link_text\">Home<\/span><\/a><\/li><\/ul><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-split-settings=\"{&quot;type&quot;:&quot;chars&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\" class=\"elementor-element elementor-element-39ce253e wavo-headig-split heading-has-split-yes wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"39ce253e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Instagram<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1693e97d wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"1693e97d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Instagram is especially popular for lifestyle-related content and provides an excellent platform for sharing visually inspiring and relatable content. The channel strongly appeals particularly to women and people aged 18\u201325 who use social media to find inspiration for everyday life, fashion, wellbeing, and leisure activities.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8652a3 elementor-widget elementor-widget-text-editor\" data-id=\"d8652a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-543241f elementor-widget elementor-widget-heading\" data-id=\"543241f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h4 class=\"elementor-heading-title elementor-size-default\">What Content Should You Publish on Instagram?<\/h4><\/div><\/div><div class=\"elementor-element elementor-element-457b752 elementor-widget elementor-widget-text-editor\" data-id=\"457b752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul><li><div class=\"elementor-element elementor-element-457b752 elementor-widget elementor-widget-text-editor\" data-id=\"457b752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul><li><ul data-start=\"477\" data-end=\"662\"><li data-section-id=\"ixv2dh\" data-start=\"477\" data-end=\"502\">Brand Story and Values<\/li><li data-section-id=\"1lff78d\" data-start=\"503\" data-end=\"531\">Product and Service Presentations<\/li><li data-section-id=\"q1v27q\" data-start=\"532\" data-end=\"563\">Customer stories and recommendations<\/li><li data-section-id=\"1dshta9\" data-start=\"564\" data-end=\"582\">Behind the Scenes<\/li><li data-section-id=\"12gq37f\" data-start=\"583\" data-end=\"602\">Tips and Guidance<\/li><li data-section-id=\"io8wl6\" data-start=\"603\" data-end=\"628\">Campaigns and Offers<\/li><li data-section-id=\"1dp55j9\" data-start=\"629\" data-end=\"662\">Community and Engagement<\/li><\/ul><p data-start=\"664\" data-end=\"980\">\u00a0<\/p><\/li><li><p data-start=\"664\" data-end=\"980\">Instagram\u2019s algorithm particularly favors posts that generate active engagement, such as comments, saves, and shares. The algorithm highlights content that encourages people to spend more time on the platform, for example by watching a video for longer or browsing through multiple images in a carousel.<\/p><\/li><li>\u00a0<\/li><li><h4 data-section-id=\"7gmt4q\" data-start=\"982\" data-end=\"1043\">Examples of businesses for which Instagram is an excellent channel:<\/h4><ul data-start=\"1045\" data-end=\"1325\"><li data-section-id=\"1o1zd87\" data-start=\"1045\" data-end=\"1074\">Fashion and clothing businesses<\/li><li data-section-id=\"vos4fk\" data-start=\"1075\" data-end=\"1109\">Beauty and cosmetics businesses<\/li><li data-section-id=\"1k2w93r\" data-start=\"1110\" data-end=\"1161\">Restaurants, caf\u00e9s, and food industry businesses<\/li><li data-section-id=\"4riqbb\" data-start=\"1162\" data-end=\"1198\">Travel and hospitality businesses<\/li><li data-section-id=\"1v31bhp\" data-start=\"1199\" data-end=\"1217\">Interior design stores<\/li><li data-section-id=\"hvtsuo\" data-start=\"1218\" data-end=\"1248\">Artists and craftspeople<\/li><li data-section-id=\"19ogho9\" data-start=\"1249\" data-end=\"1288\">Fitness and wellness businesses<\/li><li data-section-id=\"11of72s\" data-start=\"1289\" data-end=\"1325\">Event and entertainment businesses<\/li><\/ul><p data-start=\"1327\" data-end=\"1680\">Fuusiomedia helps you get the most out of Instagram. We assess whether it is the right platform for your business and identify your potential customer segments. If needed, we can also set up and brand your page to make it visually credible, approachable, and aligned with your business identity. We provide content creation services for your new social media channel as well.<\/p><p data-start=\"1682\" data-end=\"1852\" data-is-last-node=\"\" data-is-only-node=\"\">By outsourcing your social media channel management to Fuusiomedia, you save time, streamline your communication, and build customer relationships effectively right where your target audience already spends time.<\/p><\/li><\/ul><\/div><\/div><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"wavo-column-gap-default elementor-section elementor-top-section elementor-element elementor-element-f749f7c elementor-section-stretched elementor-section-content-middle nt-section section-padding wavo-parallax jarallax parallax-yes wavo-mobile-parallax-yes varaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-wavo-parallax=\"{&quot;type&quot;:&quot;scroll&quot;,&quot;speed&quot;:&quot;0.4&quot;,&quot;imgsize&quot;:&quot;cover&quot;,&quot;imgsrc&quot;:&quot;&quot;,&quot;mobile&quot;:&quot;yes&quot;}\" data-id=\"f749f7c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-39ea9c1\" data-id=\"39ea9c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-split-settings=\"{&quot;type&quot;:&quot;chars&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\" class=\"elementor-element elementor-element-65b1a2f wavo-headig-split heading-has-split-yes wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"65b1a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Ready to take the next step?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div data-split-settings=\"{&quot;type&quot;:&quot;words&quot;,&quot;animation&quot;:&quot;slideInRight&quot;}\" class=\"elementor-element elementor-element-1d1559e wavo-headig-split heading-has-split-yes wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"1d1559e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Book a Free Consultation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36323d8 elementor-widget__width-initial wavo-transform transform-type-translate elementor-widget elementor-widget-heading\" data-id=\"36323d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Together, we'll identify the digital strategy that best supports your business growth. You'll receive clear, practical recommendations on what to do next\u2014and how we can help you achieve your growth goals.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2afc1e7\" data-id=\"2afc1e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b36aa09 elementor-invisible elementor-widget elementor-widget-wavo-button\" data-id=\"b36aa09\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"wavo-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wavo-button\"><a data-scroll-to class=\"wavo-btn btn-curve btn-lit\" href=\"https:\/\/fuusiomedia.fi\/en\/ota-yhteytta\/\"><span class=\"button_text\">Contact <\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Instagramin algoritmi suosii erityisesti julkaisuja, jotka her\u00e4tt\u00e4v\u00e4t aktiivista vuorovaikutusta, kuten kommentteja, tallennuksia ja jakoja. Algoritmi nostaa esille sis\u00e4lt\u00f6\u00e4, joka saa ihmiset viett\u00e4m\u00e4\u00e4n enemm\u00e4n aikaa sovelluksessa,.<\/p>","protected":false},"author":1,"featured_media":7682,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[27,26],"class_list":["post-7680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ajankohtaista","tag-markkinointi","tag-sosiaalinen-media","nt-post-class",""],"acf":[],"_links":{"self":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/7680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/comments?post=7680"}],"version-history":[{"count":17,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/7680\/revisions"}],"predecessor-version":[{"id":9080,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/posts\/7680\/revisions\/9080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/media\/7682"}],"wp:attachment":[{"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/media?parent=7680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/categories?post=7680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fuusiomedia.fi\/en\/wp-json\/wp\/v2\/tags?post=7680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}